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In this juicy episode, we’re talking about Developing a Sustainable Product THAT SERVES. Slowing it all the way down to speed up your brand’s success. I’m pulling back the curtain on how emotional connection, intentional product experience, and strategic branding all come together to create a brand that doesn’t just look good—but feels aligned with your dream audience.

We’re diving deep into how you define your product’s purpose, map out the customer journey, and set up retention strategies that keep the coins flowing long after the first sale.

If your brand has been giving “something’s missing” or you’re ready to build something that truly connects, this episode is the blueprint you didn’t know you needed.

What You’ll Walk Away With:
💡 Clarity on defining your target audience
💡 The power of emotional connection in your brand
💡 How to developing a sustainable product that serves your customer
💡 Retention & upsell strategies to build long-term value
💡 Why slowing down leads to brand clarity & growth
💡 How to build a cohesive brand strategy that actually scales

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Good morning!

Welcome back today is part two of the mini brand series and I say it’s mini because with branding you can always go deeper and deeper and deeper and we will literally be having these conversations All day, okay, but anyway, so in our last podcast we talked about the first thing you need to define and to elevate your brand, which is your target audience, okay? Your best friend, your ride-or-die, who they are, why they need your product, where can you find them, how to speak to them, and how to connect with them emotionally. So, once you have all of that down pat, you spoke to some folks,

you worked in your business for a while or maybe you started off as a hobby and you’ve gotten a really good clientele because even though it’s a hobby they’re still your clients they’re still coming to you for this service this product you’re helping them solve a problem okay so once you have everything down pat then we’re going to dive into today

Creating Transformative Experiences

Today we’re talking about the product, okay? How to develop a Sustainable Product that serves your customers. So first we have the person. Your target audience. Now we’re gonna talk about the product. And for some people that may be a little bit out of order, but when you think about it strategically, yes, initially you had this idea maybe because you had a problem or you knew someone with a problem and they came for you for help.

and you were just consistently helping them and then maybe they referred somebody else to you because they knew somebody else that needed help with the same problem.

So you had the product or the service, but you didn’t really know the details of the person because they were just coming to you already. You didn’t have to go search and find them and speak to a complete stranger to explain to them why you can help them. They were already coming to you.

And so that’s why we like to talk about the person first. Deep into the emotions, deep into the mindset, deep into the problem, and deep into the solution that your particular brand can solve.

Let’s get a little bit deep into the product. Sit back, grab your latte, grab your notebook, and let’s dive in some really good saucy strategies, okay? So breaking this down into five easy questions. Number one,

What is the product?

Is it, how are you gonna talk about it? How are you gonna explain it? Is it just soap

Is it just shampoo? No, no, no, no. It’s not just anything. Maybe it’s a natural-based shampoo that’s made for people who’ve had hair loss. Maybe it’s made to tackle dandruff. Speak about the problem specifically. Take a moment, analyze whatever it is that you’re trying to sell.

Write it all down.

Be as specific as you can. Okay? And then number two, what’s the purpose? What problem does it solve? You probably already know the answer because you have these people coming to you with a problem already. So what are you helping them with?

Then you want to dive a little bit deeper and say what is the experience they are going through before they come to you and what is the transformation You’re offering them after you provide them with this thing.

for example…

If you were to go on vacation, and you go to this really nice hotel. What are the reasons you chose this hotel? Is it because it’s close to the beach and you can see the beach from your balcony and you can walk there and…

What’s the experience?

What’s the transformation they’re going to receive after using your product? All of these things come into play not only when developing your brand, but they also come into play when designing your website.

you go on vacation, you choose this hotel. What’s the reasons? Maybe it’s close to the beach. You can see the beach from your balcony. You can walk there in five to 10 minutes. Maybe the beach has a couple of food trucks or something so you can have a good time and sit down and chill and have a good food while you’re there.

The hotel itself has a really good restaurant or it has free breakfast Maybe it has a nice dinner You know all of these different things. Maybe it has a jacuzzi tub Maybe it has a sauna or a pool on site all these different things come into play when you choose the hotel or The Airbnb that you want to stay at because you want to be comfortable

You want to have a certain experience that makes you feel like you’re not at home.

and you take this and you flip it, because now you’re in business mode, you’re in your CEO mindset, and you want to ask yourself what’s the experience you want someone else to receive when working with you, when using your product, when inquiring, after purchasing, while communicating, maybe they don’t quite know.

if it’s the right thing, maybe they have a certain allergy and they need to discuss that with someone.

What experience do you want them to go through?

And how are you going to give them that experience? So when you choose this nice hotel, or nowadays, I like to do Airbnbs because it’s more privacy key.

Targeting with Key Benefits

That’s a very key benefit.

of me using the Airbnb that adds to the quality of my experience. Because a lot of people like privacy. You don’t want to have to go to a hotel and you have loud music in the next room or maybe you didn’t foresee that they wasn’t going to have a microwave and a fridge.

So now y’all have to figure out food, or going out to eat.

Maybe you want to actually have a really nice vacation, but still be able to cook a home good meal.

And I’ve had that my vacation to Colorado. Really, really lovely house. There were bedrooms in the basement with the pool table and the kitchen and the dining area and the living room and sliding doors that lead to outside. Then the regular level had this big, living room, this big, lovely kitchen, and it had a

balcony area and then there were upstairs bedrooms. There were bedrooms on each level, multiple bathrooms on each level. Talk about luxury. Talk about comfort.

when all of your family or all of your girlfriends, if you go on a girls trip, can come together and still be comfortable and have a really great intimate experience. That is what Airbnb gives. The privacy, the quality, the luxury experience, the comfort.

Connecting through Emotions

So if your skincare brand, your shampoo brand,

is about helping someone get rid of dandruff. They also want to experience a certain level of comfort because now they can finally wear their hair out the way they want to. They finally don’t have to worry about their skin shedding on their shoulders or shaking stuff out in their hair. Maybe it falls in their food if it’s really bad. You’re giving them comfort.

You’re giving them peace, right? Because now they don’t have dandruff maybe falling out of their hair while they’re eating. Now they don’t have dandruff all over their pillowcases or have to wear scarves for every night. That may be a little uncomfortable.

You’re giving them peace, you’re giving them comfort, you’re giving them good skin, good hair, because dandruff is in the skin, so it’s in the roots. You’re healing that, you’re healing them. There’s a certain level of experience you want to provide. There’s a certain level of experience that should come when you’re helping someone heal on any level.

something as simple as a scar. Because there are a lot of people that have accidents, their skin gets really, really damaged really easily. And so they could bleed a lot. And you have the skincare product that could help protect their skin.

How do you think that person will feel afterwards?

Because we know how they’re feeling before. They’re upset. They’re super cautious because they have to make sure they don’t bump up against things or get scratched by anything accidentally. Maybe they wear pants all the time or something thick. You know, they don’t get the chance to let their legs be out and feel the sun on their skin because they’re worried about, bumping up against something and getting scratched or bleeding.

All these things are emotional.

Connections, emotional solutions that your physical or digital product can solve, that your service can solve.

And so you have to outline that. What is the experience they are going through before? What is the transformation in the experience you’re going to give them when they’re inquiring, when they purchase, and after?

Building a Cohesive Brand Strategy

In order to continuously serve them, in order to continuously help them feel so good, so wonderful, so comfortable, in order to help them heal continuously, as long as they’re dealing with that problem.

And then to help even more, you have to outline how to use your product. And this is why I talked about the experience first, because when you’re outlining the experience, you’re going to also become aware of certain moments or certain ways that they can use your product. So a moment could be

if you were creating that skincare cream for someone that’s easily damaged. The moment could be when they get all scratched up. They need your product immediately. It has to be something they can always carry with them.

or how to use it could be as simple as you doing videos and offering guides and showing people in real life, hey, this person just got scratched. This is how are they going to open the cream. How are they going to use the cream. This is how they’re gonna rub it on their skin. If you have any steps ahead of that, if they need to maybe clean the area first,

then you outline that in your guide. And this could be used as a lead magnet. You outline that in your video. And this could be used as social media contact. It’s like creating commercials.

but on a smaller level because it’s on social media. It’s not on a big screen TV. Although you could outsource your ads to things like Roku, you know, and then it could be on the big screen TV. So you have to think about that. How are they gonna use your product? What are the steps they need to take in order to get the full benefit?

And then how can you showcase that to them? Are you going to create some physical type of pamphlet or brochure? Is it something extra they’re going to get in the mail when they purchase it? Is it something extra they’re going to get as a goodie bag if they purchase in person at your store or in a pop-up shop? And if it’s a service, because I have a service, how are they going to use my service?

Okay, so while we’re working together, they’re going to relax. They’re going to use me as a service provider and they’re going to relax while I build their brand, while I design their website, while I develop their website. And then for a little while, we’re gonna have this time after we launch the website together, where we’re gonna work on any kinks,

What we’re going to analyze after we launch it, we’re going to talk about how many customers have come in. We’re going to talk about how many purchases have been made. We’re going to talk about their top pages that they’re landing on if we need to make any tweaks. And this is what I mean by kinks because someone can come to your website and they may not understand your service.

Defining Your Target Audience

We’re gonna outline that together. I’m going to take everything you give me and you relax. I’ll put in the hard work, the heavy lifting and then we’re gonna come back to you and say, okay, this is the direction we need to go. This is what I’m gonna do for you. We’re gonna talk about it. And then you’re gonna relax again. We’re gonna build it out and we’re gonna launch it. And we’re gonna watch your customers come in. So we’re gonna tell everybody about it.

But what’s up to you, what’s up to you is knowing your product. It’s knowing what are you trying to do. You might not have it all figured out. When running a business, you never really have it all figured out. You learn and you pivot and you implement things and you pivot some more and you grow and you grow as you go.

You grow as you go. But when you come to me, and when I come to you, I’m gonna ask you, what are you trying to sell? What’s the purpose? What are they getting out of it? What are we going to give them that shows them that this is truly gonna benefit them, that this is gonna add value to their life?

We’re gonna make it sound just the way it needs to sound to fit your brand, and we’re gonna put it on your website. So that when you launch, you have your target audience that was just peeking around, and now that you’ve launched, they’re peeking some more inside of your digital store. And because we knew what they needed to hear,

and we were able to craft that messaging and lay it out on your website strategically so that it tells a story, it tells their story, it speaks to them.

We’ve taught them how to use it because we gave them this free thing that they can download or this free video that they can watch and understand, wow, this is truly what I need. Because they saw it in action. We had all of that laid out for them already. They’re going to convert.

Once they convert.

You need to know how long will the benefits of the product last because that’s gonna tell you how long that you need to remain top of mind.

how long are they gonna reap the benefits? So that could be if you have the skincare cream.

How long do they have before they run out?

How long do they have before they need to repurchase? Do you have a bundle that can give them added benefits that you can upsell them into when they purchase the first time or when it’s time for them to purchase the second go-round?

And this is what’s going to maximize your efforts. Because you’re going to take this part of the product and you’re going to speak to them behind the scenes in your email marketing. And that’s how you’re going to maximize your efforts. Because you’ve already figured out what your product is. You have already figured out the purpose and the problem that it solves.

You have outlined the experience before and the transformation during and after. How they’re going to use it, how you’re going to show them, how you’re going to teach them continuously.

It all needs to go in your email marketing, behind the scenes, while you are still relaxing or focusing on other things.

This is the power of creating a cohesive brand strategy. This is the point of creating this series to get really down and deep into your entire purpose.

You are serving.

It needs to come with a purpose more than a monetary value. And as a mom, you know how to serve. As a wife, you know how to serve.

You’ve been of service probably your entire life. But for some reason, when it comes to your business, you just can’t quite figure it out.

And the main reason is you’re probably moving too fast because as a mom sometimes we do that. We have to get the baby ready. Get the clothes. Don’t forget the diapers. We as women and as moms have to make sure everything’s in a diaper bag. Wait, we have to feed ourselves because we’ve done everything for everybody else and we forgot about ourselves.

And something that I think is super powerful is knowing when to slow down.

Slow down, take a little bit of time and really dive deep into every single one of these questions. And don’t worry, I know we’re working through this kind of fast because we don’t have all day, even though like I said, branding could literally take all day because you can always go deeper into it. But slow down, mom, slow down, slow down. Don’t worry.

At the end of this podcast, you’re gonna have access to a quick free outline that’s gonna help you with this one specific thing. It’s not gonna overwhelm you. It’s not gonna add anything else to your to-do list. It is going to help you.

get through the list with clear mind, clear strategy. And that’s what’s going to ultimately convert.

Lead with clear mind, clear strategy on high energy. So it’s okay to take it slow.

Okay, now that we took that moment, let’s get back and I have a bonus for you. We talked about five questions. What is the product? What is the purpose and the problem it solves? What is the experience before and the transformation during and after? How are they gonna use it? What are we gonna give them that shows them how to use it? How are we gonna teach them?

to continuously reap the benefits? And how long are they going to be able to reap the benefits before they run out, before they need to come to you again? Once you get these five questions worked out in this worksheet that I’m gonna give you, the bonus, and we talked about it a little bit, how are you going to amplify

the benefits. How are you going to maximize your efforts?

Because in the beginning, it’s easy to sell. You have the people coming to you, they already have the problem. You already know how to create this thing that you’ve been doing for a really long time.

You can talk about it so much because you’ve been doing it for so long. You have so much extra value and information in your brain already. How are you going to maximize on that value? How are you going to amplify the benefits that your community is going to receive by working with you?

This could be something like offering a bundle.

This could be something like offering a bigger size so that it lasts longer. This could be something like offering in-person classes. Maybe you started off creating this skincare product, but now you’ve gotten to a point where you wanna take a step back from the physical work and you wanna teach, and that’s your…

way of serving this new direction. So then you dive into creating more digital products.

but geared around this new community that wants to learn to do what you do. Maybe they want to be able to make this cream anytime.

because they need it that much. And they want to be able to save some money.

so you start teaching classes on how they can create it at home safely and properly with the right measurements.

and you start showcasing how they can also use this and turn it into a business of their own.

and now you have a new business. You’re able to step away from the physical things and step more into the teaching, which you can teach virtually if you choose, or you can teach in person. You can travel more, more in person, networking events and summits.

And you have this whole new avenue of creating that financial freedom for yourself and for your family. But it started with you taking the time to map this first business out. Map it out in so much detail, so specific, as much as you possibly

can by yourself and then take it to someone else that’s been using this product and you ask them questions that’s gonna help you map it out even more.

Do they have certain allergies? Have they had any issues? Have they experienced any flare-ups? Have they experienced a need for it less?

So maybe it’s doing what it needs to do and now they need it less. But maybe they need something else.

that you could help them with, but you won’t know until you talk to them about

And so, just to recap.

In part one of this mini brand series, we define your person, your ride or die customer, the avatar, who you want to build your community with, who you want to build this product for. And today we dove deep into defining all of the ways you need to outline your product and service.

in order to know all of the different ways how it is going to serve your community and the experience that they desire that you’re going to be able to create because you dove so deep is going to be amazing.

And that is going to be a really great episode for next week because we’re going to have to wrap it up. I know this has been really long. know I’m so thankful you stuck around. Don’t forget to download your worksheet. Take the time. Take a moment to just be to yourself, away from everybody and really dive deep.

If you’re not a writing person, talk it out or type it out. Do whatever you need to do and get ready because next week we’re gonna dive into creating the experience and how to turn your new friend into your ride or die With new branding and a new website, we’re gonna talk about how to convey everything that you just outlined.

how to put that messaging together to create the visuals for your branding and outline that on your website. Okay, so come back next week. Stay tuned. Bye.