Knowing where your people are is just as important as knowing who they are.
Are they scrolling TikTok late at night? Are they busy moms listening to podcasts in the car? Do they shop on Amazon because they don’t have time for in-store browsing?
If you’re not showing up where they already hang out, you’re missing opportunities to connect.
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In this episode of Brand and Balance, Lena discusses the importance of embracing flexibility in motherhood and business, letting go of unrealistic expectations, and finding what truly works for each individual. The conversation emphasizes the significance of community support, self-care, and the power of delegation to achieve a balanced life. The host encourages listeners to identify their personal and professional needs, and to create a lifestyle that allows for growth without the burden of guilt.
